A communications degree is one of the most dynamic paths available with a variety of options spanning nearly every industry. There is also high-earning potential as you gain more experience and additional education.
While some are available as entry-level positions, others might require additional education or a certain amount of professional experience. Primary duties: Business reporters are journalists that work for online or print publications. They cover trends related to business in the country including financials, important company news, economic policy and other government news that might affect businesses.
Primary duties: Marketing coordinators are responsible for the organization and execution of various marketing activities. They might complete tasks like setting up and monitoring marketing campaigns, analyzing marketing campaigns for performance results and communicating with stakeholders about specific metrics.
Primary duties: Copywriters are responsible for developing and writing for brands in a way that appeals to their audience and marketing goals. Depending on their specialty, they might write blogs, advertising campaigns or brand slogans, marketing emails, brochures, event signage and more. Companies with this position: Deloitte , Nordstrom , Clearlink. Primary duties: A brand strategist is responsible for developing strategies to position brands in a certain way.
They might work directly with an organization or an agency to achieve the goals of a brand. Primary duties: Social media managers are responsible for developing plans for marketing and advertising on social media platforms. They develop strategies for both organic and paid campaigns to ensure their client or company is successful depending on their marketing goals.
Companies with this position: Lifesize, Inc. Primary duties: A managing editor at a publication, site or organization is responsible for managing and overseeing all production and publication activities.
They hire and fire appropriate staff, sign off on final layout and publication plans, and make final recommendations on major editing decisions. Primary duties: Web producers are responsible for making sure websites create the best possible experience for users. They develop strategies to improve websites by creating or editing content, changing page layouts, arranging menus and buttons, adding and removing information, adjusting the navigation and more.
Companies with this position: 2u , Adobe , California College of the Arts. Primary duties: While the media planner title has taken on many different roles depending on the agency or company, a media planner is generally a person who identifies the best media platform and timing for a specific advertising or marketing campaign.
Tips for getting the job: Fundraisers typically have a degree in communications, public relations, journalism, or business. Gain work experience by volunteering with local campaigns or organizations. This can open opportunities for paid positions. Sales people leverage written and verbal communication skills to deliver pitches, sell products, and win repeat customers.
Tips for getting the job: Not all sales positions require a degree. But communications skills could help you learn to anticipate the needs of customers and clearly communicate benefits that meet those needs. Build the skills you need for an in-demand role in tech sales with the Salesforce Sales Development Representative Professional Certificate. Get hands-on experience with the SDR workflow as you build a professional portfolio.
While a bachelor of communications can be a generalist degree, some colleges and universities offer more specialized versions. These degrees are worth considering if your goals include a niche career in communications. Fashion communications degrees are geared toward students interested in careers in fashion journalism, creative direction, brand development, and graphic design. Health communications focuses on improving individual and community health through effectively generating and distributing health information.
Strategic communications degrees focus on communicating with employees, promoting the vision and values of an organization, and building positive corporate reputations. With a visual communications program, you can learn how to communicate through different visual media, like graphic design, industrial design, photography, painting, or drawing. Sports communication degrees help prepare students for careers as sports reporters, announcers, and public relations specialists for teams or athletes.
A media communications degree is designed for career fields like public relations, journalism, filmmaking, and broadcasting. Technical communications degrees build skills in technical writing, proposal and grant writing, editing and proofreading, and visual communication.
Earn a degree in global or international communications if your career goals include a job at a company that sells or markets internationally. Communications curriculums focus on effective strategies for sharing information.
These are some of the skills you can build as you earn this degree in communications studies. How much you can make as a communications major depends on many factors, including your location, industry, skills, and work experience. Communications coursework tends to focus on workplace skills more than technical skills.
In a communications degree program, you can expect to take classes in topics like research methods, writing and reporting, media psychology, statistics, marketing, and media. When considering whether to invest time and money in a graduate degree, be sure to consider the job you ultimately want to have, and what degree might help you get there.
They analyze consumer reactions to their products based on factors such as price, consumer experience, packaging, and accessibility. Brand managers supervise the development of communication-intensive campaigns including advertising, promotion, and public relations to enhance sales. Brand managers must have the interpersonal and communication skills to engender the cooperation of other sales, marketing, and advertising partners.
The critical eye of the communications major is needed to evaluate ads, commercials, and other marketing copy. Most communications majors won't be thinking of sales as an eventual career when they enter college.
However, they will learn many skills while studying communications that can lead to a successful and lucrative career in sales. Communications majors learn to assess the preferences of an audience just as a salesperson must be able to anticipate the needs of her customers. The verbal, written and wider communication skills mastered through the major will equip the salesperson to devise and deliver the right pitch to various types of consumers or businesses.
Salary and Job Outlook: Compensation in the field varies greatly by the area of sales focus. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors.
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