Since approximately 80 percent of the U. Many businesses opt to upload to Vimeo or to their existing social profiles such as Facebook. Though these are wise decisions, businesses that ignore YouTube altogether miss out on potential free traffic. Skip to content Scroll Down. Creating and successfully marketing a viral video is the dream of every video producer, yet very few can achieve that status.
Businesses must remember that video creation for online marketing is still in its infancy. Video Elements to Consider Whether your marketing team decides to pursue a full blown production or a simpler video, these elements add depth and likeability to your video.
Most of the items shared online have some sense of humor about them. From memes to funny Facebook statuses, users love sharing humorous content with your friends. The team behind the Will It Blend? Series on YouTube certainly took advantage of the comical idea of putting anything in a blender. Content creators and small business owners would love to discover a magic formula that will transform their content marketing strategies.
Specifically designed for social media sharing, these videos are short, sweet, informative, feature mouth watering dishes, and tend to go viral consistently. Now we get to the hard part.
Apart from a few lucky flukes, most viral videos are the result of a lot of work combined with a sprinkling of luck and a dash of impeccable timing. Making a viral video is a lot like cooking. Instead, these tips are the foundation you can use to create your own secret recipe.
Attention span? What attention span!? Remember that viral Microsoft study that said human attention spans were now less than that of goldfish?
Our attention is increasingly in demand. Advertisers, entertainment networks, family members, work responsibilities and cute animal videos are constantly fighting for their share of it. They appear in your social media feed and need to fight to break through the noise and earn your attention. You can easily justify taking 60 seconds to watch the inspirational story of wolves being reintroduced to Yellowstone park or the latest delectable recipe from Tasty your friend just shared.
Simple, clear and succinct content works wonders. This is true when it comes to creating a high conversion landing page or a super shareable blog post and it is definitely true when it comes to creating a would-be viral video.
Before you start, define what your video is about and focus on getting that point across as clearly as you can. A little while back, we interviewed Zina Magomet from Greater Minds, a group that focuses on creating inspirational videos. They used Biteable to create short videos that got over 30 million shares!
But, a couple of caveats before we get started. We tend to caution against the latter option, as it can lead to content that serves no purpose and wastes your resources for no reason. Second, anyone who promises they can make you a viral video is lying. There is no formula that guarantees that content will actually go viral. Some content creators or distribution companies may claim that you can hire them to make your video go viral, but any arrangement that starts this way is likely to end in disappointment.
Yes, there are several commonalities between videos that do go viral, and it is possible to manipulate those factors to try to have the most significant impact. It is not , however, possible to guarantee that those strategies will work for a given piece of content.
Thankfully, there are some easily-adjustable factors that many viral videos have in common. If your goal is for your content to reach as many people as possible, here are six tips for optimizing your content. Viral content often goes viral for one simple reason: it elicits emotion. The video went viral by gaining backlash, not praise, but still earned millions of views.
Obviously, having millions of viewers who are watching out of frustration is not ideal, so positive emotions are more likely to generate the response you want. Making people feel compassion, humor, or other happy feelings is worth aiming for if you want your content to gain traction.
Her laughter is contagious, and it gives off a positive, happy energy that clearly resonated with viewers. Many people have the misconception that viral content happens completely organically, but this is often not the case.
0コメント